If You're Not Into Bright Colors, You Won't Be a Fan of the Latest Trend in Hair Color

by N/A, 10 years ago | 5 min read

Hyper-color hair is about to become super popular.

This new hair trend is about to brighten up your day.

Hypercolor is the newest trend in hair color.

Hypercolor hair blends multiple high-intensity pigments.

And isn't about subtlety at all.

The technique was created by Stylist Rickey Zito.

He teamed up with PRAVANA, a hair care and color brand to create these looks.

PRAVANA says the technique "alternates between color combinations for optimum movement.”

Check out this video to learn more about the trend.